Hartford Stage Teams with IDTV to Produce Innovative Digital-Out-Of-Home Advertising for Heartbreak House    

Hartford, CT – May 24, 2017 – Hartford Stage has teamed with IDTV, Connecticut’s largest Digital-Out-Of-Home television platform network, to produce innovative advertising to promote Heartbreak House, now on stage through June 11.

“I look forward to working with IDTV in promoting our production of Heartbreak House through this new channel and partnership,” said Michael Stotts, Managing Director of Hartford Stage. “It will put Hartford Stage before thousands of viewers who might not otherwise know what we are producing.”

IDTV provides its clients with a dynamic new method of reaching potential customers at their most likely time of making significant purchasing decisions – at the gas pump. IDTV digital advertisements can be seen via a unique network of digital television screens located at gas stations throughout Connecticut.

The fifteen-second advertisement for Heartbreak House, created by Miceli Productions, LLC, features high-definition imagery and superior sound quality. Viewers will receive a special ticket discount offer at the end of the clip.

"IDTV is pleased to work with Hartford Stage, Connecticut’s premiere theatre company, on its newest production, Heartbreak House,” said IDTV Partner Rich Gabriele.

As modern, busy consumers become harder to reach, Direct-Out-Of-Home advertising has become an attractive option for clients seeking to engage captive audiences. According to IDTV, Direct-Out-Of-Home advertising represents the single fastest growing segment of the current advertising market.

Robert Dahill, Director of Advertising Sales for IDTV, noted, “IDTV delivers an advertiser’s targeted message to 154 screens on gas pumps at 19 Stop & Shop locations and local fuel stations. Our 22-inch displays offer audio and video capabilities throughout the Hartford/New Haven marketplace.”

The IDTV Heartbreak House advertisement will be on view at Stop & Shop locations and gas stations throughout Greater Hartford County.

HARTFORD STAGE

Now in our 53rd year, Hartford Stage is under the leadership of Artistic Director Darko Tresnjak and Managing Director Michael Stotts. One of the nation’s leading resident theatres, Hartford Stage is known for producing innovative revivals of classics and provocative new plays and musicals, including 73 world and American premieres, as well as offering a distinguished education program, which reaches approximately 20,000 students annually.

Since Tresnjak’s appointment in 2011, the theatre has presented the world premieres of A Gentleman's Guide to Love and Murder on Broadway, winner of four 2014 Tony Awards, including Best Musical and Best Direction of a Musical by Tresnjak; Rear Window with Kevin Bacon; the new musical Anastasia by Terrence McNally, Stephen Flaherty and Lynn Ahrens; Quiara Alegría Hudes’ Water by the Spoonful, winner of the 2012 Pulitzer Prize for Drama; Breath & Imagination by Daniel Beaty; Big Dance Theatre’s Man in a Case with Mikhail Baryshnikov; and Reverberation by Matthew Lopez.

Hartford Stage has earned many of the nation’s most prestigious awards, including the 1988 Tony Award for Outstanding Regional Theatre. Other national honors include Outer Critics Circle, Drama Desk, OBIE, and New York Critics Circle awards. Hartford Stage has produced nationally renowned titles, including the New York transfers of Enchanted April; The Orphans' Home Cycle; Resurrection (later retitled Through the Night); The Carpetbagger's Children; and Tea at Five.

The leading provider of theatre education programs in Connecticut, Hartford Stage’s offerings include student matinees, in-school theatre residencies, teen performance opportunities, theatre classes for students (ages 3-18) and adults, afterschool programs and professional development courses.

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